Software Development

Custom Software
Built to Scale

Full-stack applications built with modern architectures. From MVPs to enterprise systems, we deliver software that works, scales, and lasts. No templates. No shortcuts. Production-ready from day one.

React / Next.js TypeScript Node.js Rust / Tauri PostgreSQL Cloudflare
The Case for Custom

When Off-the-Shelf Isn't Enough

Most businesses start with off-the-shelf software, and that's usually the right call. SaaS tools are battle-tested, maintained by someone else, and often cheaper than building custom. If Shopify, HubSpot, or Notion solve your problem, use them.

But there's a ceiling. You hit it when you're spending more time working around software limitations than doing actual work. When you need three different tools duct-taped together with Zapier. When you're paying enterprise prices for features you don't use while missing the one capability you actually need. When competitive advantage comes from doing something your tools can't support.

That's when custom software becomes not just justified, but necessary.

The Build vs. Buy Decision

Custom software makes sense when: (1) your process is your competitive advantage, (2) off-the-shelf costs more in workarounds than building custom, or (3) data control and integration requirements exceed what SaaS can provide. If none apply, stick with existing tools.

What Custom Software Enables

Capabilities

What We Build

Web Applications

Production-grade web applications with React, Next.js, or Vue. Server-side rendering, optimized performance, and scalable architecture. We build:

Native Desktop Applications

Cross-platform desktop applications using Rust and Tauri. Native performance with web technologies for the UI. Significantly smaller and faster than Electron alternatives.

CRMs & Business Intelligence

When generic CRMs don't fit your workflow, we build custom solutions:

APIs & Integrations

The invisible infrastructure that makes everything work together:

Technology

The Stack We Work With

We're not married to any particular technology-we choose based on the problem. That said, we've developed strong opinions about what works based on years of building production systems.

Frontend

Backend

Database

Infrastructure

Our Process

How We Build Software

We've developed a process through years of iteration-balancing thoroughness with speed, quality with pragmatism.

Phase 1: Discovery

Before writing code, we make sure we're building the right thing:

Discovery typically takes 1-2 weeks and produces a detailed specification, architecture plan, and realistic estimate.

Phase 2: Development

Agile sprints with continuous delivery:

Phase 3: Quality Assurance

Quality isn't a phase-it's continuous. But before launch, we verify:

Phase 4: Deployment & Launch

Going live with confidence:

Phase 5: Ongoing Support

We don't disappear after launch:

Projects

Recent Work

FlowState DAW

Challenge: Build a browser-based digital audio workstation that feels as responsive as native software while running entirely in the browser.

What We Built: A full-featured DAW using Web Audio API, React, and custom WebAssembly modules for audio processing. Real-time waveform visualization, multi-track editing, virtual instruments, and AI-assisted music generation.

Technical Highlights:

View Case Study →

Flare for Work

Challenge: Create a screenshot and annotation tool for teams that needed native-level capture capabilities with cloud sync.

What We Built: A Tauri-based desktop application for Windows and macOS with instant capture, annotation tools, and cloud storage integration.

Technical Highlights:

View Case Study →

Decision Framework

Is Custom Development Right for You?

Good Fit for Custom Development

Consider Alternatives When

The Hybrid Approach

Often the answer isn't "build everything" or "buy everything." We help clients identify which pieces need to be custom and which can use off-the-shelf solutions, then integrate them into a coherent system.

FAQ

Common Questions

How long does a typical software project take?

Most projects fall into three categories: MVPs and focused applications (6-12 weeks), full-featured products (3-6 months), and enterprise systems (6-12 months). We scope carefully and communicate timeline expectations early.

What does custom software development cost?

Custom software typically ranges from $25,000-$250,000 depending on scope. An MVP might be $25-50k. A full-featured product with authentication, payments, and complex business logic runs $75-150k. Enterprise systems with integrations and compliance requirements can exceed $200k.

Do you work with existing codebases?

Yes. Many of our engagements involve extending, improving, or rescuing existing applications. We're comfortable inheriting code and making it better-though sometimes the honest recommendation is to rebuild rather than patch.

Who owns the code?

You do. Upon project completion and final payment, you own all intellectual property we create. No licensing, no royalties, no restrictions on what you do with your software.

What about maintenance after launch?

Software needs ongoing attention: bug fixes, security updates, feature additions, performance optimization. We offer maintenance packages or can train your team to handle it. Either way, we ensure you're not stranded after launch.

Can you build mobile apps?

We focus on web and desktop applications. For mobile, we can build progressive web apps (PWAs) that work on mobile browsers, or recommend partners who specialize in native mobile development.

How involved do we need to be during development?

Active involvement produces better outcomes. We need access to decision-makers for requirements clarification, regular feedback on demos, and prompt responses when questions arise. Typically 2-4 hours per week of stakeholder time during active development.

READY TO
BUILD?

Let's turn your vision into production-ready software.

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